The JPMA (Juvenile Product Manufacturers Association) is the trade association that represents about 95% of the $8.9 billion industry. Each year they honor 10 new products with their Innovative Product Award. Trade media representatives and industry retail buyers comprise a judging committee that evaluate submitted products based on innovation, marketability, trend-setting potential, appeal, and usefulness.
Ali and I have worked our TAILS off this past year, developing our all-in-one EcoSpun reusable cloth diaper, and to have a company and product launch that's accompanied with such a prestigious award, even just being allowed to enter the competition, become a finalist, let alone that we might actually stand a chance to win...WOW, just WOW! What a way to come out of the gates!
We submit our all-in-one EcoSpun reusable cloth diaper to the judging committee on September 6, 2008, the day before our launching exhibition at the ABC Kids Expo. They'll spend the day judging products and then announce the winners at the JPMA Press Conference the day the Expo begins. Winning products have their product displayed in the lobby during the ABC Kids Expo, they're listed in the official announcement press release, posted on the JPMA website AND featured on BabyTV.com!
Past winners have included the Medela Swing Breastpump, the Philips/Avent DECT Digital Baby Monitor, and the Glamourmom Built-In Nursing Bra tank, among many others. We would be in great company to be standing side-by-side with these phenomenal products, should we win.
At any rate, I'm just so honored and excited to be selected as a finalist!
This is HUGE!!!!